08 Mar. 2019
Chen Furong founded WUU in 2014, the same year as Design Shanghai, grows up with it.
The year 2019 marked the fifth year of WUU’s journey in Design Shanghai. To some extent, it is through the platform Design Shanghai offered, WUU marched into the field of original design. In 2015, Chen Furong, founder of WUU won the first Emerging Chinese Designer award given by Design Shanghai in partnership with AD China. In 2016, WUU published its research results on cement in Design Shanghai. In 2017, WUU launched its first lamp collection— the T Series—and won the IDEAT Future Award given by IDEAT. In 2018, WUU adopted the slogan of “A Sense of Timelessness” and won the year’s Design Shanghai Picks with the romantic collection, the STARGAZER. Design Shanghai is a significant witness of WUU’s changes and developments towards maturity.
In 2019, with the much roomier booth of 39 square meters, WUU is able to exhibit all its works, to better demonstrate and introduce itself, and to launch its new furniture collection.
With the launch of furniture collection in Design Shanghai, WUU’s product line is greatly diversified.
For the first time, WUU took up the work of design and construction of the exhibition booth, painted it in bright colors and divided it into separate scenes for the best demonstration of different products, giving the audience a varied experience and presenting them WUU’s aesthetics and graphic language.
From 2015 to 2018, WUU started its journey with the design of household necessity and launched the practical T Series Lamps and the more romantic STARGAZER to gradually enrich the product line of lamps. But since the day it founded, furniture design has always been the direction WUU is working on to take. Through these years of research and development, WUU finally made its first step towards furniture design in 2018.